Case Study

New market. First week. 890+ new dance members.

How Tippi Toes Downtown Stuart launched into a brand new market, enrolled 890+ new dance members, and had parents calling before the sign even went up.

Tippi Toes | Downtown Stuart · Stuart, FL

890+
New Members Enrolled
$0.21
Average CPC
8.43%
CTR Post-Opening
1,114 clicks
On $237 Total Spend

The Situation

Tippi Toes Downtown Stuart was a brand new location entering a market with zero existing presence. No organic rankings. No word of mouth. No walk-in traffic. The location needed to generate enrollment from day one — before the doors opened.

The challenge with new market launches: you can't wait for results to compound. The first 30 days set the trajectory. If the funnel isn't working from the start, you're behind before you've begun.

What AdCloud Built

AdCloud launched a hyper-local Google Search campaign targeted at parents in the Stuart, FL market — built around the opening timeline, not after it. Ad copy, landing page, and campaign structure were designed to drive enrollment signups before the physical location was even open.

Local campaign strategy was paired with competitor conquest targeting — appearing in search results for parents already considering other dance studios in the market. ReserveAI Front Desk handled every inquiry instantly — answering questions about class schedules, pricing, and availability, and capturing enrollment interest 24/7 without staff involvement.

The Results

  • 890+ new dance members enrolled
  • $0.21 average cost per click — exceptional efficiency for a new market launch
  • 8.43% CTR post-opening
  • 13,216 impressions at launch
  • 1,114 clicks on just $237 total spend
  • Phones were ringing before the sign went up
We went from a mobile studio to a storefront with a full class schedule — and AdCloud made sure parents in Stuart found us from the very first week. The phones started moving before we even hung the sign.

Tippi Toes | Downtown Stuart, FL

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