When someone searches "lash extensions near me," Google shows three businesses on a map before anything else. That's the local 3-Pack, and for appointment-based businesses it's some of the most valuable real estate online. The people searching are ready to book.
When we started working with the Deka Lash network, only 9 of its 109 locations ranked in the 3-Pack for their core searches. Today, 69 do, and the network drives 55,029 "Book Now" clicks a month from Google.
Here's the system behind it.
1. Every profile gets audited and cleaned up
At 109 locations, small inconsistencies add up: different business names, outdated hours, missing categories, wrong booking links. We audited every Google Business Profile and brought each one to the same standard, with the right categories, services, photos and a booking link that goes straight to that studio.
2. Reviews get answered, every time
Google pays attention to how a business engages with reviews, and so do customers. We built a consistent process for responding to reviews across the network: 13,439 responses so far, while the network holds a 4.75-star average.
3. Local pages back up the profiles
A strong Google profile works best when it links to a strong local page. Each location needs its own page with its address, hours, services and a clear way to book, not one generic brand page.
4. Corporate and franchisees see the same numbers
We built dashboards so corporate and each franchise owner can see local search performance by location. When a location slips, it's visible right away, and it gets fixed before it costs bookings.
Why this matters for franchisors
Local search is one of the few channels where corporate can lift every location at once, and where a franchisee's results depend on work they can't easily do themselves. A system beats one-off fixes: the same standard, applied everywhere, measured by location.
Running a multi-location brand? See how we work with franchisors, or read the Deka Lash network case study.